For those hoping for a bail out from OPEC, it is interesting to consider the crash of the 1980s:
Setting the scene:
As background, oil exporting countries initially had a pretty poor deal from the western companies that came and extracted their oil. The Anglo Persian Oil Company (later BP), Standard Oil of California (later Chevron), Standard Oil of NJ (Exxon), Standard Oil of NY (Mobil), Texaco (later bought by Chevron), Royal Dutch Shell, Gulf Oil (later bought by Chevron in 1984) would produce oil in the Middle East and bring that same oil back and refine it in their refineries, and then sell the gasoline in their own filling stations. There was no standard exchange traded price for oil, so it was very difficult for the producing countries to know what was a fair price for their oil. At one point there was a study that suggested that Saudi Arabia received less from their oil than the US government received from corporate income taxes on the profits that the oil companies derived from producing the Saudi oil.
The balance of power started to shift in the 1960s as new western companies like Armand Hammer's Occidental Petroleum, Mattei's Eni, Getty Oil tried to fight their way in by offering better contract terms to the producing countries. Occidental Petroleum in Libya gave 55% of the profits in 1970. The Tehran Agreement of 1971 established 55% profit share with a 35 cent price increase for Iran. Libya, Algeria, Saudi Arabia, and Iraq subsequently push through a $.90 price increase per barrel.
Then it's off to the races...
In the early 1970s the prices were renegotiated again and again in favor of the producing countries. Demand was increasing, and the Arab countries were voluntarily cutting output to gain negotiating leverage. In the negotiations at the 1973 Vienna OPEC meeting the oil companies offered a 15% increase in price. OPEC wanted a 100% increase to about $6 per barrel. Remember that since there was no exchange traded oil at that time the price was wholly negotiable. In the midst of this negotiation came the 1973 Yom Kippur war between the Arab states and Israel, in which the US sent supplies to the Israelis. This was very unfortunate timing for Big Oil.
OPEC then unilaterally announced that they would be taking 66% of the retail price of gasoline at the pump as taxes. They had been receiving the equivalent of about 9%. They later also started refusing to ship oil to the countries that supported Israel, including the USA. At this time
all oil in Saudi Arabia was produced by US companies. But in the next few years, many of the OPEC countries nationalized production, including Kuwait and Saudi Arabia. Oil price went up and up.
OPEC official selling prices went from $1.80 per barrel in 1970 to $11.65 per barrel in late 1973. The following decade was one of turbulence and high prices in oil, culminating in the second oil shock following the fall of the Shah of Iran.
But the time when OPEC could simply dictate the price was short lived. In March of 1983 West Texas Intermediate, started to trade on the NY Mercentile Exchange, the first exchange traded crude (heating oil had been traded previously). Producers initially switched to exchange linked pricing because the price was going up so fast.
The crash:
There is an old adage in the world of commodities: "High prices are the cure for high prices". Demand was eroded by increases in fuel efficiency, and new supply was brought online, especially from non OPEC countries like Russia, the UK and Norway's North Sea. The US land rig count topped out at 4,530 (Baker Hughes) in 1981. This is compared to about 1,928 currently. Most importantly, there were big investments and technical advancements that led to the opening of the north sea and deepwater production more generally. There was also the North Slope of Alaska. All these things were spurred by the high oil price.
Oil is a strange commodity because there is such a long gap between the time when an investment is made and when it pays out. When you are producing copper or iron ore most of the costs are in operating expense rather than capex. So a mine can be mothballed if prices drop, quickly balancing supply and demand. With oil, the majority of the cost is in up-front capex. Those wells drilled in the North Sea produced for years after prices dropped. While it may be valid to point out that many of these wells presumably lost money, the fact was that this was a sunk cost, and they went on producing with the low price environment after 1985. And the incremental cost of drilling additional wells after the production platforms were in place, seismic studies completed, pipelines built etc, was quite a bit lower per barrel produced than when the first wells were drilled. So even further development was practical at the low prices.
As demand waned and world production increased the Saudi's tried to balance the market by cutting output. Others were supposed to be cutting to, but in many cases they cheated on their opec quotas. This chart is fascinating:
As the Saudis cut and cut most of the other countries both in OPEC and especially non- OPEC took advantage of them. Keep in mind that the world oil production was only about 55 million barrels per day in 1985, so Saudi Arabia had capacity equal to nearly 20% of world supply. When Saudi production dropped all the way to 3 mm per day, they decided to give in and turn the taps back on to hold onto market share. This coincided with the plunge in prices in 1985.
Prices probably would have stayed even lower through the 1990s if the USSR production hadn't collapsed with their government.
The Aftermath:
The 1983-1985 price of oil (around $80 per barrel in today's money) was never again hit in nominal terms until after 2000. In inflation adjusted terms it was not hit until late in the last decade. Production in higher cost areas like the North Sea and Alaska, stayed strong even through the low price period.
Alaska North Slope production http://planetforlife.com/anwr/
How does this relate to today's situation?
You might make an analogy to 1985 for today's situation. High prices spurred new technology and large-scale investment. That investment has been in relatively expensive supply like deepwater, oil sands, tight oil ("shale"). It also spurred conservation in the form of higher CAFE standards, consumers preferring higher millage cars, switching from fuel-oil heating, more efficient jets etc. In some cases it can be difficult to determine whether the motivation is cost or due to environmental factors.
On advantage compared to the prior situation is that much of the new source of supply has a relatively short production life, or at least the production of a new well declines quite rapidly from the first few months. Therefore if the price plunged and companies pulled back on capex then the decline in production (or at the very least production growth) should be extremely rapid.
One thing is sure: it is hard to believe that the Saudi's would be willing to balance the market alone, as they more or less tried to do in the 1980s. They would only agree to a cut if their was substantial cooperation from other OPEC producers.
There is another example that I want to look at as well, and hope to get a chance to post on shortly.